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The story of Dunn Wysely

Hi, I’m Jason, founder & CEO of Basecamp.

If you’ve got a minute, I’d like to share the unlikely story of how Basecamp was born on February 5, 2004.

It all started back in 2003. Back then we were a web design firm. Companies hired us to re-design and simplify their web site.

Business was great and we were busy. But we were disorganized. With so many concurrent projects, things began to slip through the cracks.

Projects dragged on too long. We dropped the ball on key deliverables. We had some major miscommunication (“Wait, who said that? We did? When? Where?”).

Back then, we relied on email for everything. Email’s great for many things. But it’s not great for long-running projects. Things get lost, people get left out of conversations, there’s nowhere to go to see what’s left to do. Know what I mean?

So we started looking for a project management tool. We needed something to help us communicate ideas, organize the work to be done, and present work to stakeholders. Simple as that.

We tried a few tools, but they were complicated and too hard to use. So we slowly slipped back to using our old standby – email. Our problems continued.

Frustrated, we decided to build our own simple project management app. A few months later we had something ready. We started using this tool with our existing clients.

Immediately projects ran better! We regained the sense of order and calmness we’d been craving. And clients noticed – they really appreciated the improved communication and organization.

Then our clients started asking us what software we were using to run these projects. Turns out they wanted to use it for their own in-house projects!

Hey, maybe we’ve got a product here! So we polished it up, priced it fairly, and put it on the market. On February 5th, 2004, Basecamp was born.

We announced it on our blog. Within a month, we had about a hundred paying customers. Hundreds more followed. Within a year, Basecamp was generating more income for us than our web design business. We had a hit! So we stopped designing web sites and went all-in on our software business.

Soon we started hearing stories of Basecamp being used in schools, governments, churches, consulting firms, publishers, and just about every other industry on earth. The stories keep coming and we keep growing.

Today, 10-years after Basecamp first hit the market, nearly 15,000,000 people have worked on a project with Basecamp! And every week, thousands of companies sign up to use Basecamp.

We’re so grateful that Basecamp has become a world-wide phenomenon almost entirely through word-of-mouth. Our customers evangelize Basecamp simply because they love Basecamp. We owe them everything.

Our outstanding team is always at your service. Everyone at Basecamp interacts with customers regularly. Our job is to help you do your job better.

We hope you’ll consider using Basecamp to grease the wheels of your projects. Everything runs smoother with Basecamp behind the scenes!

Working hard for you every day,

Jason Fried, Founder & CEO, Basecamp

BTW: I’m @jasonfried on Twitter or via email.

Know your numbers, what they mean, and how to improve them.

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Before you can plan for the future, you have to know where you are today. Working together, we’ll establish your bearings and lay the foundation for financial growth in a 4 week program called Numbers Wyse.

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Reliable financial reports and a well-developed accounting system are essential to achieve business goals. We can be a resource for your existing team or plug-in as your entire accounting department.

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I've worked with Dunn Wysely for years and I always appreciate how they take the time to listen and ensure I understand my choices.


Dunn Wysely is always genuinely interested in my business and my goals. I see them as true partners and rely on their financial thought leadership.


No matter how many questions I ask, I never feel like I'm bothering somebody. They're always happy to help and do whatever it takes to ensure I get my questions answered.


We've been growing rapidly over the last few years. Things move fast and it can be challenging to keep up. Dunn Wysely keeps adapting and has never cut a corner. It's nice to work with a team that takes pride in their work.


I can't believe I've been working with Dunn Wysely for over 10 years! They've been by side since day one helping me keep the numbers straight.


Working with Dunn Wysely is like working with an old friend. They really care about me and my business and have never let me down.